研究
不仅仅是优秀的老师, the 商学院 faculty include internationally recognized researchers and thought leaders in their fields. 我们的教师从事相关的, impactful research that yields important insights into the complex problems facing businesses today. Their research advances both the science and practice of their business disciplines.
Through their research, our faculty members model intellectual curiosity and problem-solving. 以献身于教学而闻名, our faculty leverage their research insights in the classroom to provide an enriched learning experience.
部门重点:市场营销
研究 highlights from the Department of Marketing
- 詹姆斯·米克·安祖利斯, O Bleness市场营销副教授, 主要从事销售方面的研究, 销售管理, 策略及科技范畴. 米克最近的一篇文章题为 “不是我的马戏团，不是我的猴子。? Frontline Employee Perceptions Customer Deviant Behaviors and Service Firms’ Guardianship Policies” is published in the Journal of Service 研究. This research sought to better understand customer deviant behavior (CDB) and the impact of associated retail guardianship policies on frontline employees (FLEs) through the lens of an increasing business/cultural problem - shoplifting. 结果表明，监护, 或者强制警务, 经常产生强烈的负面情绪, leading to perceptions of unfairness and increased turnover. The study also revealed that employees predisposed to anxiety have the most aversion to policing policies that require active enforcement, an indication that retailers should better identify candidates with confrontation anxiety and provide training to help all employees reduce and manage anxiety caused by guardianship. FLEs and their managers should receive training that includes how best to cope with, de-escalate and handle CDB to increase FLE self-efficacy and decrease burnout. Establishing and communicating guardianship policies at hire is the best way to manage CDB and enhance employee retention.
- Nikolaos (Nick) Panagopoulos, O 'Bleness市场营销教授, 是一位获奖作家, 教授, 以及销售领域的顾问, 销售管理, 以及营销策略. 他最近的一篇文章题为 “你能为我说话吗?? Inducing retail store managers’ engagement with MNCs’ brands across cultures” is published in the Journal of International Business Studies, which is included in the two prestigious journal lists: the Financial Times -50 and the UT-Dallas-25. The study provides key insights to many consumer goods multinational companies (MNCs), 哪些公司经营主机市场子公司, and which are responsible for managing relationships with local retailers. These retailers often follow a decentralized approach by formally involving their store managers in key decision-making processes related to the MNCs’ brands. 在这种情况下, MNCs are interested in learning how they should grow their brands across countries with different cultures. By employing a unique dataset of MNC subsidiaries over nine Latin American countries, 五个数据源, 三个时期, the study shows that engaging and motivating local retail store managers to be a voice for MNCs’ brand is critical for unlocking a brand’s sales growth across international markets and cultures. 重要的是, cross-cultural differences play an influential role on the localized relationship, 供应商, 以及以客户为中心的参与策略.
特长及成就
商学院 faculty members serve as Editors, 助理编辑, and members of the Editorial Review Board for over 50 academic journals, demonstrating their impact within their specific disciplines.
- 尼克和, O 'Bleness市场营销教授, was appointed Senior Editor of the Journal of Business 研究 (JBR) in the tracks of Sales, B2B营销, 和CSR /伦理. 影响因子为11.3, JBR is considered a top journal in the field of business.
- 路加福音Pittaway, 科普兰创业学教授, was awarded the 2023 newbb电子平台 Presidential 研究 Scholar Award.
研究资助受助人
The following members of the 商学院 faculty received research seed grants from the Intellectual Contributions Continuous Improvement Team (ICCIT) for 2023-2024. Each recipient will make at least one presentation as part of the 商学院’ 研究 Colloquia series:
- 泰拉普 (管理学副教授): "Role Enrichment and Role Conflict in Multiple Team Memberships: A Mixed Method Approach"
- 杰弗里•安德森 (Professor of Instruction in Management): "Global University Partnerships: Ohio and Pecs, 个案研究"
- Grigorios利 (管理学副教授) & 迈克Geringer (Professor of International Strategy): "A Network Analysis of Productivity and Knowledge Diffusion in International Business"
以研究为重点的教师奖
2024
- 尼克和: 卓越的智力贡献
- This award recognizes outstanding intellectual contributions in both qualitative and quantitative publications.
- 雅各边境: 研究导师奖
- The 研究导师奖 is given to faculty members who have demonstrated a willingness to serve as a mentor to colleagues seeking to launch or improve scholarship and intellectual contributions or to support undergraduate and graduate research theses, 项目, 以及相关活动.
- •Ardjmand: 研究影响奖
- The 商学院 研究影响奖 recognizes faculty members who have distinguished themselves as thought leaders in their discipline or profession on a national or global level. Recipients of this award are able to clearly demonstrate that their body of research and leadership has had an impact on one or more of the following: academic research, 学生的学习, 高管教育, 咨询, and the positive role of business on society and the economy.
2023
- Jitendra塔亚尔人: 卓越的智力贡献
- This award recognizes outstanding intellectual contributions in both qualitative and quantitative publications.
- 思和: 研究导师奖
- The 研究导师奖 is given to faculty members who have demonstrated a willingness to serve as a mentor to colleagues seeking to launch or improve scholarship and intellectual contributions or to support undergraduate and graduate research theses, 项目, 以及相关活动.
2022
- 斯楠Gokkaya卓越的智力贡献
- This award recognizes outstanding intellectual contributions in both qualitative and quantitative publications.
- 路加福音Pittaway:研究导师奖
- The 研究导师奖 is given to faculty members who have demonstrated a willingness to serve as a mentor to colleagues seeking to launch or improve scholarship and intellectual contributions or to support undergraduate and graduate research theses, 项目, 以及相关活动.